Day 16 Lisa Renee Jones – Dare to Believe in Romance (and Yourself)

Romancing Storage Wars and Indie Publishing

My real life STORAGE WARS story, and how confidence and indie publishing changed my life….

Back in Austin, Texas my husband was going to school while I had left the corporate world behind. The Physical Therapy No In BetweenClinic he was a PT at had gone under and we both knew to chase our dreams (his to be a doctor and me to keep writing) we had to find another way to make money.  Keep in mind this was YEARS before the Storage War type shows. So, I stumbled onto an article about buying and selling storage auctions. So hubby decided to go for it and so it began for us….

Hubby (Diego) bought a unit and I just knew he paid too much.  I was furious. We were broke. How could he spend that kind of money? Oh yes. We had a battle. It was an icy afternoon at our house. Well, he was right and I was wrong. Turns out we netted great money from that unit in two weeks. We were lucky and we needed that money desperately at the time. All units are not that good though and surely not that good that fast. Needless to say, he was hooked and we dug into the biz. Thus the joys of leaving a corporate CEO job like I did to chase a dream. And it’s dirty work these storage units. Really dirty. You go through these units and find disgusting things and try to figure out what is worth money. Well, we ended up with our house and garage filled to the rim constantly.

One unit came along when Diego was feeling sick. So he stumbled onto a journal in a box and snuggled onto the couch while I was writing. From there it was pretty funny. He’d sit up suddenly and say ‘Someone died next door and the police are there!’. Then later, ‘Oh my God, she’s pregnant again.’ We did a lot of laughing. Well, Diego decided I HAD to write a story about a storage unit with a mystery. He bugged me for YEARS to do it. Well, finally I wrote a proposal. The proposal was loved by one of my editors but her boss had to read it. It took a year and though her boss liked it — the line it would fit was closing. So that left me with a decision. What to do? I I belong to youended up talking to a couple of editors I knew and one who I quite like a lot offered me a deal. I really felt I clicked with this editor but…it didn’t feel like the right deal. There were changes talked about and despite a very fast release date I just didn’t feel good about the changes. It was also a low offer and I had been making a lot of money in indie. Since indie had been kind to me, I felt I had a good grip on how to reach out to readers and share with them a story that was special to me. So that’s how it became self-published. I dared to say — I’m going on my own.

From there I sought out an agent who had a strong foreign rights department to help me sell those rights. Louise Fury read the story and immediately asked if she could take it to some top people in publishing. I agreed but I’d planned a August 24th release and advertised and spent money on promotion. We agreed I’d go ahead and release. Before I did we had interest but the deal wasn’t closed as we had numerous publishers involved. So I released on my own August 24th and the talks with multiple houses continued. We closed verbally ten days after release and they took over not long after that. The offer was about 500 times the offers I declined before going indie.

Louise had already gotten the book to the film/TV agent so that process moved quickly since she also really was (is) behind the series. We then had movie interest that went far enough to have talks with producers but the TV deal we ended up with is what worked for this series. Had I not believed in myself and taken that first deal I do not believe I would have ended up where I am now. The changes would have changed the very thing the TV folks love about the series. I can also say that having an agent/s passionate about this project made all the difference in the world. My advice to writers is find that shared passion with an agent and find an agent who is ambitious and savvy.

And there you have it. My real life Story War story!

Read all about the TV deal and INSIDE OUT SERIES HERE.


I adore Karen Marie Moning. She writes such depth in her characters and her world building is amazing. Love her alpha men.

Lauren Hawkeye is an indie author who also writes for NY as Lauren Jameson. I love her characters and her range.

Galen Foley writes beautiful historicals with the most amazing prose.

 Questions for the Author:

Describe the most daring, adventurous or inspiring thing you ever did.

I went to a Swingers Club in Paris when I’m SO far from that it’s like a kid in a tofu factory. It was research and the good thing about this was I could write my characters genuine shock when she’s tricked into entering very realistically.

Tell us about your journey to becoming a writer. (How did you decide to get started? Did you always know or was there a specific moment when you knew?)

I started out acting but life got in the way. When I decided I was crazy for leaving my dreams behind I started acting again, and ended up doing some script writing. That inspired me to write a book, since I am a huge reader, and love books.

I remember working on a script and the next day I was in an airport and grabbed a book. I thought — THIS is how I can express myself without having to relocate.

Tell us about The (or A) Book That Changed Your Life. (Why?)

Two answers:

WHO MOVED MY CHEESE —  it talks about how you have to continue to grow and change to evolve or you’ll self destruct. It tells the story in a fun, laughable way and it’s a profound message told in a simple way.

IF I WERE YOU — It’s book 1 of my series that has changed my writing life and is in development for cable TV. It changed my life.

Lisa is generously giving away a complete set of print INSIDE OUT novels for U.S. readers (entry form below) and a set of ebooks for International readers (enter here).


lrj smNew York Times and USA Today Bestselling author Lisa Renee Jones is the author of the highly acclaimed INSIDE OUT SERIES, now in development for a cable television show, to be produced by Suzanne Todd (Alice in Wonderland). In addition, her Tall, Dark and Deadly series and The Secret Life of Amy Bensen series both spent several months on a combination of the NY Times and USA Today lists.

Since beginning her publishing career in 2007, Lisa has published more than 40 books translated around the world. Booklist says that Jones suspense truly sizzles with an energy similar to FBI tales with a paranormal twist by Julie Garwood or Suzanne Brockmann.

Prior to publishing, Lisa owned a multi-state staffing agency that was recognized many times by The Austin Business Journal and also praised by Dallas Women Magazine. In 1998 LRJ was listed as the #7 growing woman-owned business in Entrepreneur Magazine.

Lisa loves to hear from her readers. You can reach her at and she is active on twitter and facebook daily.

Buy Lisa Renee’s Books:

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